India’s gaming industry is undergoing a significant transformation, with a growing focus on ownership of gaming IP. JetSynthesys, a leading player in the industry, is at the forefront of this shift. According to Rajan Navani, Chairman and CEO of JetSynthesys, the company’s strategy is to create a sustainable entertainment business by owning and developing gaming IP.
Building a Sustainable Entertainment Business
JetSynthesys has been building its presence in the gaming industry through various initiatives, including esports, cricket gaming, and regional entertainment. The company’s acquisition of EverMerge, a globally successful mobile game, is a significant step towards achieving its goal of owning and developing gaming IP.
Challenges and Opportunities
Despite the growth of India’s gaming industry, the country still lags behind in terms of ownership of gaming IP. According to Navani, India has 17% of the world’s gamers, but less than 2% of the industry. However, this presents an opportunity for Indian companies to build globally competitive entertainment ecosystems.
The Role of AI and Creators
Artificial intelligence is expected to play a significant role in the transformation of India’s gaming industry. JetSynthesys is already using AI across gaming workflows, content testing, and consumer personalization. Additionally, creators are becoming increasingly important, building teams, communities, and monetization ecosystems around themselves.
Source: India has gamers. JetSynthesys wants ownership of gaming IP
